"Non-fair" commercials, which are not only terrestrial."November Legislation"Paid TV channels, including the general programming channels, frequently run middle ads between programs.
On the other hand, terrestrial broadcasters are prohibited from advertising in the middle.
The issue was discussed today during a parliamentary audit, and the commission said it would revise the enforcement ordinance to allow inter-terrestrial advertising and announce legislation next month.
I'm a reporter for Nam Jae-hyun.
◀ Report ▶
During the parliamentary audit of the National Assembly on Science, Technology, Broadcasting and Communications, a system of advertising disadvantageous to terrestrial broadcasters was raised.
The sales of ads by three terrestrial broadcasters are down 10 percent every year, and there has been a growing suspicion that there is a problem with banning only terrestrial ads.
Rep. Kim Kyung-jin of the National Assembly
"I don't think the three terrestrial companies will be able to last 15 or 20 years if we go through this trend."
In fact, according to a report commissioned by the Korea Communications Commission, three terrestrial broadcasters saw their ad sales fall from 1.6 trillion won in 2012 to 1 trillion won last year, while the ad sales of four finalists were up more than 150 percent.
Due to different regulations, terrestrial dramas have a much lower advertising price than cable dramas, even though they have better ratings.
Rep. Lee Chul-hee of the National Assembly
"We believe that the fact that terrestrial TV has invested in content has contributed significantly to the development of hallyu. At this point, the commission made a policy decision..."
On the other hand, there have been concerns that allowing medium-term advertising on terrestrial broadcasters could lead to higher unit prices.
Chung Yong-ki / National Assembly's Science and Technology Information and Communications Commission 안전놀이터
We believe that advertising is ultimately a public burden because it will end up being a consumer burden. Are you going to push ahead even if all opposition parties object?"
Lee Hyo-sung, chairman of the Korea Communications Commission, said he will push for easing the regulations on terrestrial broadcasting and communication services.
Chairman Roh Ung-rae / National Assembly's Science and Technology Information and Communications Commission
"It can be seen as a sign that we are going to start in November. (Yes) Yes, I see."